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Body

Campaign for an half-year exhibition at Het Nieuwe Instituut Rotterdam.
Together with Marius Jopen and Max Kuwertz.

On the occasion of the Olympic Games in Rio de Janeiro, Het Nieuwe Instituut devoted a large part of its 2016 programming to the human body.

The Body was the overall title for a series of six exhibitions that took place at Het Nieuwe Instituut in 2016. Each exhibition was about the human body and how it is monitored, viewed, and shaped by society.

As a design team we were commissioned to create a campaign that encompassed all six subjects in the exhibition series.

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Through this mandate we came up with the idea of BODY Magazine, a fictional magazine that looked at the human body through the lens of science and technology.

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The magazine’s initial design consisted of blank boxes surrounded by articles and information pertaining to the exhibitions.

After this we painted directly onto the magazine, writing commentary, drawing images, and highlighting specific content. We then took the magazine apart and made posters for the six exhibitions, using the cover of the magazine for the background in each instance.

People
distance-l8 - 1920
distance-l7 - 1602
distance-l6 - 1568
distance-l5 - 1440
distance-l4 - 1325
distance-l3 - 1164
distance-l2 - 1080
distance-l1 - 1024
distance-s1 - 799
distance-s2 - 720
distance-s3 - 640
distance-s4 - 414
distance-s5 - 320